November2015

4 Advantages of Digital Marketing

Marketing has always been one of the biggest assets for businesses to reach potential customers. However, it’s often one of the biggest liabilities for a business. If you’re in the casino or hospitality industry, the return that an investment like traditional marketing brings is extremely important. In fact, it often decides whether your business turns a profit or straddles a thin of bankruptcy or closing entirely. In industries that rely on marketing efforts to attract new and repeat business, digital marketing has become a huge asset. In this article, we’ll discuss four advantages of digital marketing in the casino and hospitality industry.

Price

Digital marketing stands out as an inexpensive alternative to traditional marketing. This makes it a highly preferred choice for businesses who need to ensure they meet or exceed their ROI.

Reach

Digital marketing has a much larger reach at a lower price when compared to traditional marketing. It’s also much more effective at reaching customers during critical times when their spending is most important.

Analytics

Digital marketing practices offer highly measurable results compared to traditional marketing due to its highly controlled nature. Analytics provide a basic measure for any marketing efforts, such as the number of people reached, the amount of sales made, etc. This enables you to fine-tune your marketing strategies in a faster and more focused manner.

Less Work

Compared to traditional methods, digital marketing requires less manpower and often less work overall. This means you can save on costs and have even more chance to meet or exceed your ROI.

As you can see, digital marketing is a much more efficient and cost-effective practice when compared to traditional marketing techniques. With the world quickly becoming more digitized every day, digital marketing is coming to the forefront of marketing practice. If you’re ready to take your marketing efforts into the digital world, contact Profit Builder HD today and get started.

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How Direct Mail Marketing Can Help Your Business

Does your casino or hospitality business struggle to attract new customers and keep repeat business? Many businesses in your industry face this common problem. However, a solution can be found in direct mail marketing techniques. Most business owners, casino directors and hotel managers have heard of direct mail marketing, but you may not really know how it works or how it can benefit your business. In this article, we’ll take a look at what direct mail marketing means, the advantages and how it can help you increase profits.

Direct mail marketing can be defined as a marketing technique that involves sending advertising or promotional material to a targeted audience. Direct mail marketing not only makes reaching out to targeted customers easier but also enables your business to reach customers that might not have been reached otherwise.

The advantages of direct mail marketing are its versatility, effectiveness and most of all, affordability. A good direct mail marketing campaign is often a much cheaper alternative to traditional advertising methods. This means direct mail marketing often provides you the opportunity to exceed your ROI (return on investment) and turn a profit from your marketing efforts. The versatility of direct mail marketing exists in its ability to scale to your needs and reach only the people that are most likely to play at your casino or visit your hotel.

Direct mail marketing has also become one of the most effective marketing methods you can employ. This is a huge advantage because it gives you an unbeatable lead. In fact, if you’re in a marketplace where there isn’t much competition, it gives you an almost unfair advantage over other marketers. If that’s the case, you’ll have a chance to run right past your competitors and become the dominant business in your field. It’s also a stealthy way to promote your offers to your market place because your competitors may have no idea what you’re doing.

In summary, direct mail marketing is a great tool for businesses, such as casinos or others in the hospitality industry to reach out to customers on a one-to-one basis. It can help you increase traffic to your business and boost your sales, all while being a cost effective alternative to other marketing techniques. Ready to get started with your direct mail marketing campaign? Contact Profit Builder HD today.

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How Interactive Marketing Can Help Your Business

Every company needs a solid marketing plan. No matter if you run a casino, hotel or something else, marketing can help potential customers find out about your business. A properly implemented marketing campaign can get them excited and motivated to spend money or visit your business more often. In the past, running ads was the most effective means of reaching your customer base. However, as the digital world becomes a bigger part of our daily lives, new marketing techniques must be developed to keep up.

Interactive marketing was developed as a new breed of marketing for the digital world and the results are dramatically more effective than traditional marketing techniques. In fact, interactive marketing has shown to be one of the best marketing choices you can make for your business. Want to know why? Keep reading.

You’re probably wondering what the differences are between interactive marketing and the more traditional types you’re familiar with. Both share many things in common and, actually, many of the traditional marketing techniques have some kind of interactive facet to them nowadays, if they’re smart. The main difference is that interactive marketing reacts and changes based on the actions of individual customer and prospects. This ability to react to the actions of your customers is what makes it so effective. Now that you more fully understand interactive marketing, you may be wondering how it can help your business.

The most pronounced way interactive marketing can benefit your business is through increased sales. Interactive marketing doesn’t just interact with your customers and audience, it studies them. An effective interactive marketing strategy will find out what the customer is looking for, what they value and what the perceive about your product or business. That information will then be used to provide the customer with more accurate marketing tailored to them. In fact, consumers appreciate interactive marketing because it adds value to their personal thoughts or opinions.

A proper interactive marketing strategy can be an excellent marketing tool for your company. Ready to get started with your interactive marketing campaign? Contact Profit Builder HD today.

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Direct Marketing – The Future of Advertising

Direct marketing has become increasingly popular in the casino and hospitality industries. Direct marketing is essentially an alternative to traditional advertising strategies. Many casinos and hotels that use traditional marketing techniques pay for mass exposure. This is usually in the form of radio and television commercials, print and internet advertising. However, they are appealing to the masses and hoping enough potential guests see their advertisements.

Direct marketing operates in a very different way than traditional mass marketing techniques. Direct marketing will target specific people and their specific wants and needs instead of hoping that the right demographic of players and guests are exposed to your campaign. For example, if a Profit Builder HD direct marketing campaign represents a new casino in Las Vegas, we would first determine who is most likely to visit and then target those specific individuals.

One of the most popular direct marketing techniques is direct mail marketing. This technique uses the same strategies as direct marketing but reaches potential guests through traditional mail and email. This could include sending special offers and rewards to the right players, at an appropriate level and at just the right time.

As you can see, direct marketing is a powerful way to communicate with your guests and entice them to visit your establishment. Direct marketing may sound simple, but there are art and science to a successful campaign.

Profit Builder HD is a leading provider of data-driven direct marketing solutions and analytics to better your company, casino or hotel. If you’re ready to get started with your direct marketing campaign, contact Profit Builder HD today.

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What is Digital Marketing? A Guide to Casino and Hospitality Marketing in Today’s World

In the casino and hospitality world, there is a lot of buzz about taking advantage of digital marketing. So, what exactly is digital marketing and how can you use it to grow your player base and increase revenue?

Digital marketing is advertising and promotion of your brand through digital media channels. These channels include websites, social media, mobile phones. It also includes some traditionally non-digital media such as billboards and transit signs. Essentially, any marketing media delivered through electronic means is digital marketing.

This leaves only a couple other forms of marketing outside the digital marketing umbrella. These include print advertising and direct mail marketing. However, even these more traditional methods are starting to connect to their digital counterparts. Marketing techniques like QR codes and text message codes are helping traditional methods make their connection to the digital world.

You may be wondering what that advantages and benefits of digital marketing are. In the casino and hospitality industry, engaging customers through social media and email marketing are low-cost alternatives to more traditional methods. These digital channels are available to you no matter the size of your establishment. They can even help even the playing field for smaller casinos and hotels who have just opened or are seeking new business.

In the mind of your players and customers, the fast pace of modern life makes digital marketing a must. The truth is traditional marketing methods just don’t work as well as they did in the past. Players will often overlook print advertising and mail offers. Now, they will whip out their mobile phones or head to their computers to find what they’re looking for.

If your gaming establishment has the means, it’s wise to invest in the services of a digital marketing agency like Profit Builder HD. Not only can we help engage your current player and customer base, but we will help attract new players and increase your revenue.

Yet, digital marketing is not the only service we offer. Profit Builder HD is a full-service digital marketing agency offering direct mail and promotional services tailored to the needs of the casino and hospitality industry. Contact us today to find out how we can help you.

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How Digital Marketing Can Benefit Your Casino or Gaming Establishment

In today’s web and mobile-centric society where digitization has taken over, it’s extremely hard, if not impossible for casinos and those in the hospitality business to succeed without digital marketing services. You need not be a large resort; even small gaming establishments need it. In fact, smaller establishments need it even more, as they need to gain visibility faster in order to grow. There’s no point in investing tons of money into your games and hiring new staff if nobody knows you exist. So, if you want your targeted customers to know you and if you want to build a strong repeat customer base and evaluate your revenue, it’s highly recommended for you to begin a digital marketing campaign.

There are many reasons why your casino or gaming establishment needs digital marketing, so let’s take a look at some of the most important benefits:

Increased conversion rate

Digital marketing can help convert your passive visitors into active players and repeat business. So, if you want to increase the conversion rate and maximize your revenue, digital marketing is a great option for you.

Save money

For casinos and gaming establishments, traditional marketing techniques can be expensive and often fail to provide a good return on investment. Instead, you can save that money and spend it on something much more rewarding: digital marketing.

Mobile customers

Digital marketing can help you connect to mobile users too. 64% of American adults now own a smartphone of some kind. This is a huge demographic and considering most of them have their smart phones close to them and within easy reach, your message via digital marketing has a better chance of reaching them sooner than traditional methods.

Increase revenue

It’s fairly obvious that if a number of visitors to your casino or gaming establishment increase, you will generate more gaming revenue, in addition, increasing food and beverage revenue, hotel room rentals and more.

Better return on investment

Compared to traditional marketing methods, digital marketing will get you a better cost per lead, which will help you increase your return on investment.

Beat the competition

Your competitors have already started a digital marketing campaign! This reason alone should be enough for you to start your own, or else you’ll be left behind. So, in order to beat your competitors, you must go for it. Also, digital marketing will help you stand out from those who have not yet started their own campaign.

Now that you know how beneficial digital marketing can be for your casino or gaming establishment, you can make better, more informed decisions about your marketing strategies. Profit Builder HD provides a gamut of digital marketing services specifically catered to the gaming and hospitality industries. We also provide direct mail marketing services, promotions and more. So, what are you waiting for? Contact Profit Builder HD today and get started.

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