April2016

Managing Social Media Platforms for Your Resort or Casino

Managing Social Media Platforms for Your Resort or Casino - Profit Builder HD

Social media can be an excellent tool and platform for businesses to promote new products and announce sales. Your message does not stay connected to only those that you follow or who follow you. It has the potential to expand and spread like wildfire through likes and shares, allowing your reach to extend to an even larger group of people.

Every time you post or promote an event or sale, you have the potential to increase your business or gain new followers. The issue with social media comes when you cannot keep up and remain active or try to manage too many things at once. By utilizing the right tools, you will be able to access some key features with social media.

Key Features of Social Media

Unlike other forms of marketing, there is no limit to the number of potential customers. As you engage and promote on your social media platforms, you will start to gain a presence. Your followers or those interested in your business will be able to share your posts which will be seen by their followers.

Through social media, you will be able to increase your brand recognition. Acting as a syndication source, you will be able to promote events, blog articles and events that your company hosts or participates in. Every post is an opportunity to form a new business or strengthen existing bonds with current customers.

Social media can also cut down your costs when it comes to marketing. It costs no money to set up a profile on social media platforms meaning free advertising for your business. Even the amount of time spent does not need to be extravagant. With a few hours a week, you will be able to increase your web presence and increase potential business.

Profit Builder HD and Your Social Media

It is not enough to just set up your social media accounts. In order for your business to see any success, there needs to be active engagement. Profit Builder HD is pleased to announce Social HD, a data-driven social media interpretation and communication service. Through the Social HD program, we will be able to track your social media presence and understand what is being said about your business on all platforms.

Social HD also allows you to plan social content months in advance. You will be able to strategize and plan out your marketing calendar either by day, week, month or year. Only approved content will be posted on your social media platforms, ensuring your message is correct and efficient.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, we work with gaming and hospitality industries to save them time, money and frustration. To learn more about how we can help you reach your target audience, visit our website today.

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The Importance of Measuring Customer Satisfaction

When it comes to resorts and casino gaming, customers are the key. The customers’ spending keeps a resort or casino thriving and able to grow and expand. Not only is it important to bring in new customers to your establishment, but it is also equally important to keep your existing customers happy and wanting to come back. Customer satisfaction needs to be monitored and tracked in order to improve promotions that may be slacking and keeping what works best.

Customers are more likely to spend and keep coming back to your establishment if they see some sort of benefit and are satisfied with the services they receive. Through promotions and marketing strategies, you are able to connect to your customers on a personal basis. You also want to market to the right people and target those that you know will spend the most and will show loyalty to your brand or service. The best way to ensure you reach the correct people is through data analysis.

By analyzing and tracking your customers trends and habits, you will have a better understanding of what your customers want. This will help dictate how you promote services and what you can offer your customers. It is important to remember that you will also need to track how your customers respond to such promotions and adjust accordingly.

The Proof is in the Results

One popular method for tracking customer satisfaction is through surveys. While this can be effective, it can be time-consuming and may not warrant the best results. You may not get a complete sense of your customers’ satisfaction, just a small sample of those who took the time to fill out the survey. Instead, all you need to do is to look at the data.

By utilizing tools, you will track the success and results of your promotions and marketing techniques. You will then be able to receive an overall understanding of what works and what does not. Based on this data, you will be able to make adjustments and ensure you attract the right people and that your customer satisfaction is increasing.

Profit Builder HD provides data driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. Our services infuse your brand for further profitability in a growing technological environment, presenting figures that make a difference. For more information, visit our website today.

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The Impact of Technology on Casino Marketing

Casinos and marketing go hand-and-hand. For a resort or casino to have any chance of success and growth, marketing to both new and existing customers needs constancy and efficiency. You do not want to go in blind when it comes to your marketing. Know your customers and their trends and the best way to do that is through data analysis. In today’s world, there are many ways in which a casino and resort can market through the use of technology.

More Platforms to Work With

Through the use of technology, one can be more creative about getting your message out to one’s customers. You are not limited to the traditional, hard-copy styles of marketing such as billboards, flyers, mail and word of mouth. We now have the capability to send out messages through email, social media, websites and through apps. It is important, not only to be present on each platform, but to track and analyze the data collected from these platforms.

Tracking is Quicker and Easier

Profit Builder has the tools and capability to track the progress and results of your marketing techniques. Because most platforms are online, the results are achieved almost instantaneously. You are able to see who is participating in your promotions and the conversion rates you achieve from them.

Reach More People With a Personalized Message

Because there are more platforms to market your casino or resort, you will be able to reach a larger audience. You will also be able to tailor your messages to be personalized and fit the individual needs of your customers. In the casino world, more traffic allows for more chances that people will spend money.

Because you marketing is no longer one dimensional, it is important that your promotions and strategies can be utilized on more than just one source. Most people carry around smartphones, and while they have the capacity of computers, they do not work in the same manner. If you have a website or are pushing a promotion, it is important that your message is mobile responsive. This will allow people to receive and interact much more simply and can result in a better result.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. Our services infuse your brand for further profitability in a growing technological environment, presenting figures that make a difference. For more information, visit our website today.

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The Benefits of Direct Mail Marketing

When it comes to any type of marketing for your casino or resort, the best traction and responses you will receive come from direct marketing. Being able to reach directly a person will carry a greater strength than having a campaign on the internet that they would have to stumbleupon. Through the use of direct mail marketing, you can tailor specific messages to attract new customers as well as engage with loyal, frequent customers. There are many benefits to utilizing direct mail marketing.

Why Choose Direct Mail Marketing

High Target Rate

Through the use of data analysis and knowing your customer base, you are able to target a specific type of customer with direct mail marketing. Tailor any messages to be presented to a specific audience, ensuring the chance for high reposes.

Personalization

Along with generating a higher target rate, you will be able to personalize the messages and mail to the targeted people chosen. By knowing exactly who these messages will be going to, you will be able to use their first names and other personal information they have provided to you. People are more likely to respond to mail that is personalized to them and their needs than a generic message.

Trusting Format

The postal service has been around for many years and people are used to receiving promotions in the mail. Email is still unfamiliar to many people and may be wary to receive promotions through this medium. Because direct mail marketing is more trusted by people, you casino/resort promotions are more likely to be read and accepted than e-mails.

Versatility

Through direct mail marketing, you are able to utilize different formats. You are not confined through one method and are given the opportunity to be creative with your messages. Instead of just a letter, you can branch out with postcards, magazines, brochures and catalogs. By using different formats, you will also be able to track which method is more prefered by your customers.

Easy Tracking

Determining success and failures of campaigns are easily tracked through direct mail marketing. Because there are a finite of messages that are sent out, you will be able to gain a relatively quick analysis of the campaigns effectiveness through the number of responses you receive. There are no highly technical softwares needed to track the data of your direct mail marketing tactics.

Profit Builder HD has the ability to provide your company with the tools to produce the most effective direct marketing campaigns. Through our algorithms, we are able to identify players and appropriately evaluate what campaigns and what levels they should be included in. For more information on our services, visit our website today.

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How Data Analysis can Ensure you are Marketing to the Right People

How Data Analysis can Ensure you are Marketing to the Right People - Profit Builder HDWhen it comes to marketing your business or gaming casino, one thing you want is for your customers to form a trend with your company. Through the use of loyalty programs and rewarding actions, you can build a relationship with your customers and make them feel part of the family. In order to know exactly the best ways to market to your ideal customers, you need to first understand what they are looking for. You do not want to focus your time and money on less than ideal clients and understand the right people to target your efforts on.

When you market your brand, one thing people are often most concerned about is getting their promotions and campaigns in front of as many people as possible. While the number of exposures is important when it comes to marketing your brand, focusing on the right people you want exposed to your marketing techniques are key. The phrase quality over quantity directly applies when it comes to your marketing efforts. It is more effective to have your promotions seen by a select few that you know have a vested interest in your brand, than having thousands of people who have no interest in what you are providing.

The best method to understanding the right people who you should be targeting is through data analysis. Tracking all data and trends of your customers allow you to know the type of people you should be marketing to. Through data analytics, you will be able to know what your ideal customers are searching for and some questions they may have pertaining to your industry. This allows you to adapt your strategies to attract the right people most interested maximizing your time and spend while increasing your return on investments.

Profit Builder HD has the tools and knowledge to help you effectively market to the right people. Through data driven solutions and analytics, your company, casino or hotel will save time, money and frustration when it comes to marketing your brand. Profit Builder knows your audience and caters to them, assisting you in decreasing your market expenditures and increasing your revenue. For more information on how we can help you, visit our website today.

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Why Analytics is Key to Your Marketing Success

Why Analytics is Key to Your Marketing Success - Profit Builder HDWhen it comes to the success of your business, one of the most effective tools you want in your arsenal is your analytic networks. These tools allows you to monitor everything from campaigns or promotions to what your customers are searching for in relation to your business and the trends in the industry. This information is important as it will allow you to adjust your strategies to maximize your reach to your target audience. When it comes to the success of your marketing efforts, analytics is the key.

Optimize Your Return on Investment

By understanding the analytics of your customers and your business, your marketing team will be able to spend their “marketing dollars” effectively. You will not be wasting money taking shots in the dark and hoping for a return on your investments. You will be able to understand exactly what works best and has the most reach and what doesn’t, saving you time and money when marketing out your brand or services.

When it comes to casino marketing, one of the most effective tools are the campaigns and promotions you offer your customers. With the help of analytics, you will be able to monitor the effectiveness of the campaigns and promotions. You will be able to analyze data as the promotions are operational as well as understand the results at the end. This will allow you to know what worked and what you can leave out for the next promotions. Your team will spend each dollar, knowing that it will not be going to waste, maximizing your return on investments (ROI).

Profit Builder HD provides data driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. Our services infuse your brand for further profitability in a growing technological environment, presenting figures that make a difference. For more information, visit our website today.

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