May2016

The Difference Between Marketing Analytics and Web Analytics

The Difference Between Marketing Analytics and Web Analytics - Profit Builder HD

Too often, when it comes to marketing for businesses and companies, terms such as web analytics and marketing analytics get intertwined. This is dangerous as these two terms, while having similar functions of tracking data, offer completely different information. Both tools are essential for your business and can offer data-driven solutions but should not be thought of as interchangeable. We will discuss the differences between web analytics and marketing analytics and how you should implement them within your business.

What are Web Analytics?

When it comes to the performance of your website, the tools you want to use to track its performance falls under web analytics. With web analytics, you will be able to see data such as the load times of your pages, the amount of time people are spending on your site, the bounce back rates and much more. While this can provide you a lot of information on the performance of your web presence, these tools mainly deal with the technical aspect of your website. Web analytics is also limited to your presence on the internet and will not be able to track how other marketing strategies are performing. This is where marketing analytics comes into play.

What are Marketing Analytics?

Marketing analytics deal with your promotions and strategies both on and offline. With marketing analytics, you will be able to monitor things like traffic, lead generations and conversion rates of your customers. This will allow you to see how effective your marketing efforts are, and you’ll be able to see your overall return on investments for each strategy. Marketing analytics can also track the progress of other platforms such as email campaigns, events and social media accounts. This will give you specific information on what is most profitable for your company and what needs to be changed.

The best marketing strategies will utilize web and marketing analytic tools. Profit Builder HD provides data-driven solutions to gaming and hospitality industries that save them time, money and frustrations. Do not allow your marketing efforts go to waste. Build a strong foundation for growth with Profit Builder HD.

Read More »

Be More Effective Through Target Marketing

Be More Effective Through Target Marketing - Profit Builder HD

When people first begin a business, they want to get their brand in front of as many people as possible. They may even form a marketing team that constantly pushes out the brand to any and everyone possible. While this will get your business seen by many different people, you may not see a very high return on investment. You may even find that you are spending too much time and money for the amount of revenue and new customers you are gaining. These people seem to be unaware of the target marketing strategy.

While it is important to expose your business to larger audiences, what is more efficient is to promote your brand and marketing strategies to a targeted market. Instead of formulating your promotions and strategies to the general public, tailor them and specialize them to match the needs and characteristics of your existing customers.

How Target Marketing Can Help Your Business Succeed

Why spend the time and money on marketing to those who do not show any interest in your services and products? Through many marketing analytics, you will be able to come up with data-driven solutions that will show you the exact demographics of those you should be spending your resources on. Through target marketing, you’ll be able to analyze your products and services to determine which ones are more profitable and which ones need altering.

By knowing your target audience, you will be able to engage in more direct forms of marketing strategies such as email and direct mail marketing. Each message can be tailored to a particular set of customers to ensure the highest number of engagement. This engagement will translate to more people visiting your website, your casino, resort or business in general. You will be able to focus your efforts on a concentrated group of customers and see a higher return on your investments.

Visit Profit Builder HD for Your Marketing Needs

Profit Builder HD offers data-driven solutions that will allow your company to grow and succeed. We work with gaming and hospitality industries to provide data and marketing solutions that will save them time, money and frustrations. Get your marketing strategies on the right track today with Profit Builder HD.

Read More »

What You Should Aim for with Your Digital Marketing

What You Should Aim for with Your Digital Marketing - Profit Builder HD

While traditional marketing techniques will always have their place in business, the key to casino and resort success lies within digital marketing. Through many digital marketing tools, your casino will be able to reach out to a much larger audience through your web presence. You will also be able to target major influencers and ensure that you will be gaining the most return on your investments (ROI). There are many different aspects that encompass digital marketing and in order to achieve maximum success, each one will need to be addressed.

Digital Marketing is able to reach a vast number of potential customers, but this does not mean that simple mass marketing techniques can be implemented. When utilizing the tools of direct marketing, each platform is created with a target audience in mind. Through data-driven solutions, you will discover your ideal audience and where you should be spending the majority of your resources.

Creating the Content

Whether it’s promotions, blogging, onsite content or direct mail and email marketing, the content you use needs to have a strong purpose. The language you use needs to appeal to your ideal customers. Through marketing and web analytics, you will be able to understand what your customers are looking to gain through your casino or resort and some of their needs. You will then be able to tailor your messages around this information.

Social Presence

In today’s world, many customers will search for social media profiles for the businesses in which they are interested. By maintaining active profiles and posting engaging content, it will show your customers that you are a relevant competitor in your industry. Social platforms are an excellent tool to promote any upcoming events and to update your customers on any improvements or changes that are being made throughout your casino or resort.

Track Your Progress

One of the biggest benefits to digital marketing is the ability to track your progress easily. Through the use of marketing and web analytics, you are able to track and calculate which platforms are performing best and which ones will need improvements. Through marketing analytics, you will also be able to know exactly how many people are converting to your website or business and of those people, how many are actually becoming customers.

Whether it is digital marketing, direct mail marketing or promotional work, Profit Builder HD has the tools to ensure you will receive the greatest return on your investments. Profit Builder HD works with gaming and hospitality industries to provide data-driven solutions that will save them time, money and frustrations. Optimize your casino marketing today with Profit Builder HD.

Read More »

3 Questions That Can be Answered by Marketing Analytics

 

3 Questions That Can be Answered by Marketing Analytics - Profit Builder HD

It’s no surprise that many of the most successful companies across the world have a well-oiled marketing division that effectively and efficiently creates promotions and campaigns that increase revenue for the company. These creative divisions are not simply taking a shot in the dark and hoping these techniques work. They know they are going to be successful. They also know exactly the return on investment (ROI) they will be able to gain through the use of marketing analytics. With the help of marketing analytics, you won’t spend time wondering if you are maximizing your time and budget on certain tactics. Here are three questions you will be able to answer through the use of marketing analytics.

How are Current Promotions Performing?

With marketing analytics, you will be able to track the progress of any initiatives you have utilized. Whether it is social media, email marketing, promotional work or other tactics, you will be able to receive data on the number of leads being generated from these platforms as well as many other aspects. Based on this information, you will be able to decide which tactics run better in the long run as compared to short term as well as the ones that can guarantee the best return on your investments.

How do You Compare to Your Competition?

Often in business, you are not the only company in your industry. The goal is to become the leading authority and provider to your customers. One way to ensure consistent growth over your competitors is through marketing analytics. Not only will you be able to track your own progress, but how you’ll be able to track how your efforts compare to others in your industry. This will allow you to know where you stand and how to improve to blow past your competition.

What are the Next Steps With Marketing Analytics?

You shouldn’t just strive to be better than your competition. You should also strive to beat your own records. In order to grow and expand as a company, you must know what is working best for you and what will need improvements. Again, marketing analytics will give you the tools you need to understand where your strong points are and aspects that may need tweaking. With this information, you will be able to focus more efforts and budget on areas that show strong ROI as well as dedicating some time to changing or improving ones that are not.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save them time, money and frustration. If you are ready to see your marketing efforts grow through data-driven solutions, give us a call at (303) 835-8354 and start the process of bettering your business today.

Read More »

Understanding the Importance of Marketing Analytics

Understanding the Importance of Marketing Analytics - Profit Builder HD

In order for any business to be successful, it must contain some sort of presence online and in the community. It has to be easily discoverable by potential customers and it has to be well-known around your city. This is typically achieved through several marketing techniques to get your brand or message out to a larger audience in hopes of receiving more customers. In the case of casinos and resorts, marketing strategies are the driving factors to success or failure depending on their effectiveness.

While each casino and resort utilizes some form of marketing strategy, you will notice that some are doing far better than others. This does not necessarily mean that they are spending more money or advertising to more people than other businesses. What separates these successful businesses is how effective they utilize their marketing analytics to reach their target audience. The key here is quality, not necessarily quantity.

The Importance of Marketing Analytics

Before a business launches a new marketing strategy, it will need to figure out who the target audience is and what their needs and wants are. This will allow them to formulate their strategies based on the information they have gathered. Marketing analytics allow businesses and companies to track spending trends and demographics of their ideal customers.

When the campaigns are sent out, data is constantly being tracked through marketing analytics programs. The programs and tools allow your team to track many different aspects of your campaigns and reach. You will be able to measure the performance of communication platforms such as social media, blogging and any direct marketing techniques you utilize to engage with your target audience. You will also be able to track the effectiveness of your efforts and analyze your overall return on investments and adjust accordingly if need be. These tools will help pave the way to further success in your industry.

There’s Help for Your Marketing Analytics Needs

Profit Builder HD has the knowledge to track the progress and trends of your marketing efforts with our comprehensive technology and programs. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save them time, money and frustrations. For more information, visit our website or give us a call at (303) 835-8354.

Read More »

Maximizing Your Direct Mail Marketing

Maximizing Your Direct Mail Marketing - Profit Builder HD

When performed properly and served to the right target audience, direct mail marketing can be one of the most profitable and effective ways to get your company’s message out to your clients. Your customers will be given a physical update about your brand or company, information on an upcoming event or promotion or a coupon that they can use on a product or service. Whatever the contents of your direct mail marketing campaign, the goal is to bring your customers into your establishment or to bring attention to your business.

Simply mailing out hundreds or thousands of promotions or information to people is not enough to make your direct mail marketing campaigns effective. There are certain steps you will need to take to ensure you will receive the best return on your investment.

Optimizing Your Direct Mail Marketing

Before any messages are sent out, you will first need to determine who your target audience is. Not everyone will be interested in what you have to sell to them. If you do not narrow down your target audience, you will be wasting time and money on less than ideal customers. The first thing you will want to do is determine basic demographics about your customers, such as gender, age and location. By the use of these analytics, you will be able to dissect your target audience even further to understand the characteristics of your existing customers and those you would like to bring in.

Once you have determined your target audience, you will need to formulate a message around their trends and spending habits. Through data-driven solutions, you will be able to get a detailed trend of what your customers are looking for and you’ll be able to find out their needs and wants. You can then formulate information on questions they may be having with your services or offer promotions and coupons to popular products.

Profit Builder HD Can Help Improve Your Odds of Success

The more care and time you take in to analyze and select your target audience, the higher chances of success and conversion rates you will have.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save them time, money and frustration. Visit our website or give us a call at (303) 835-8354 to start your journey to a successful business today.

Read More »

Data Driven Solutions: The Key to Your Casino Marketing Strategies

Data Driven Solutions: The Key to Your Casino Marketing Strategies - Profit Builder HD

Many casinos and resorts spend a great deal of time, money and focus on marketing strategies to gain new customers as well as keep existing customers coming back. Marketing is an important tool to utilize in all departments, whether it is gaming, food and beverage or entertainment. Creating promotions and getting your messages out there to the targeted audience are what drive business and ensures growth and sustainability.

Simply marketing your promotions and setting up direct email campaigns is not enough to be effective. If you are unaware of the results from these tactics, you are simply wasting time and money and will not see a positive return on your investment.

Through Profit Builder’s analytical know-how, we will develop a data-driven solution to optimize your casino marketing and get the best return on your investment. By utilizing analytic tools, you will be able to get an in-depth look at what is working best for your business and what needs to be improved or removed altogether.

Through analysis, you will know exactly what your customers are looking for and what they need when it comes to your business. You can then target influential customers and generate custom messages that you know will receive higher engagement. By knowing your target audience, you will save your team time and money as well as increase effectiveness when it comes to your marketing efforts.

More bang for your buck.

Don’t go into your marketing strategies blind. Have a plan and the knowledge of what works best for your business. Casino marketing is one of the most important investments you can choose for your casino or resort. For more information on how you can get started with your casino marketing campaigns with Profit Builder HD, contact us today.

Read More »

The Importance of Being Mobile Friendly

The Importance of Being Mobile Friendly - Profit Builder HD

The driving factor when it comes to casinos and resorts are the marketing strategies implemented to attract and keep customers. Whether through promotions, digital marketing or email marketing, one important aspect to keep in mind is your mobile responsiveness.

The vast majority of today’s marketing is done online. Through social media or email campaigns, digital marketing is the key to the success of any casino or resort. Digital marketing is a lot more than simply creating a website or sending out some emails. Today, many people carry around the internet with them through smartphones. Because many people utilize their smartphones instead of desktops to surf the web and make online purchases, your marketing strategies need to include mobile responsiveness.

In April of 2015, Google included “mobile-friendliness” as a ranking factor when it comes to your website or any URLs. This means that if your website or marketing strategies are not mobile responsive, you will not be seen as an authoritative site by Google, and therefore, will not rank high on keyword searches.

Most people carry around smartphones and surf the internet on their smartphones. Those casinos and resorts that do not optimize their promotions or websites to be mobile responsive are missing out on a large market of customers. You will also be able to receive a higher response rate on email marketing campaigns as alerts of new emails are sent to smartphones as opposed to periodically being checked on desktops and laptops. By being mobile responsive, you will increase your conversion rates.

No matter the tools or techniques you implement for your marketing strategies, it is important to track and analyze the data. Through data-driven solutions, Profit Builder HD can better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, contact us.

Read More »

Data Driven Solutions: Food and Beverage HD

Data Driven Solutions: Food and Beverage HD - Profit Builder HD

It is arguable that one of the most crucial aspects of the casino industry is the gaming operations. Afterall, there would be no casino if there were no casino games and machines. While it is important to focus marketing strategies and tools on monitoring your gaming operations, there are other aspects that require attention as well. Profit Builder HD deals with marketing aspects in every area of the gaming and hospitality industry. We have developed approaches that not only look into improving the gaming aspect of your casino or resort but your food and beverage departments as well.

The goal of any business is to improve the company’s bottom line. Food and beverage departments can be tricky as it deals with many different aspects that can affect your overall bottom line. Through data-driven solutions, you will be able to track the progress of your food and beverage departments and adjust accordingly to maximize profits for your casino or resort.

The major thing to look at when it comes to your food and beverage departments is the amount of waste you are generating compared to the income you are bringing in. Through Profit Builder’s Food and Beverage HD program, we will be able to track all aspects of your departments and help you build a plan to maximize potentials.

Food and Beverage HD analyzes the profits generated by individual meal items as well as looks at the time of day that is most profitable as well as least profitable. This will help us understand the strengths and weaknesses of your menus and adjust accordingly and develop a menu that best fits your frameworks. Because we are able to understand where you currently stand, we will be able to identify attainable target margins. This will allow us to focus your staff towards real-time, forward-looking goals and objectives.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, visit our website today.

Read More »

Boosting Customer Engagement Through Casino Marketing

Boosting Customer Engagement Through Casino Marketing - Profit Builder HD

Casino marketing plays a critical role when it comes to the success of casinos and resorts. Customer engagement both new and existing is what drives the gaming industry. There needs to be a fine line between promoting your casino and resort to bring in customers and over promoting gambling and forceful tactics. The best way to find the perfect amount of customer engagement is through analytics and the tactics you choose to promote your business. Here are some ways to boost customer engagements through your casino or resort marketing.

Create Loyalty Programs

Loyalty programs are an excellent way to keep customers engaged and reward those who continue to come back to your casino. Not only will this attract new customers to your casino for the chance to win free stuff, but it will also keep regular players coming back for an increased chance of winning or being entered into high-end prizes.

Casino Promotions and High End Gaming

Promotions allow for short or long term engagements by your customers, depending on the length of the promotion. Promotions and contests are a great way to receive high levels of engagement in a very short amount of time. Through the loyalty programs, you can have customers enter for high-end prizes or chances to play in VIP tournaments. This will bring people into your casino or resort and increase business.

Know Your Customers

Building customer engagement begins before any promotions are presented. It is important to understand your customers and know the market before spending the money and time to promote your casino or resort. Through analytics, you will gain a sense of what your customers are looking for and needs and wants. This will help you tailor your promotions to fit their ideal needs, thus maximizing the effects of your marketing efforts.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, visit our website today.

Read More »