June2016

Drive Growth for Your Casino Through Marketing Analytics

Drive Growth for Your Casino Through Marketing Analytics - Profit Builder HD

A casino among other businesses, big or small, depend heavily on marketing to promote brand awareness, casino promotions, and general messaging to their customers. Without the outlets to reach your customers, it can be difficult to grow and expand your casino to new levels. While marketing in all platforms can benefit your casino, effective marketing is the key to accelerated growth and a better understanding of your target audience. Drive your business marketing to the next level through marketing analytics.

What are the best analytical approaches?

When it comes to marketing for your casino, utilizing many platforms from both traditional styles as well as online marketing will allow you to reach the maximum number of potential customers. Your team must develop a pros and cons list to each strategy, and the best way to derive this information is through data-driven solutions. By having an understanding of the effectiveness of each strategy as well as the spending characteristics of your customers, you will find the right marketing mix.

Have a Complete Understanding of Reach, Cost and Quality (RCQ)

Once you have determined the best way to approach each campaign and your target audience through data-driven marketing solutions, your marketing analysts will want to track the progress and results of your strategies. Marketing analytics takes the guesswork out of knowing which methods produce a positive return on investments and which ones fall short.

The first step to utilizing marketing analytics is knowing the number of target customers you were able to reach. Whether through direct mail marketing or digital marketing, the goal is to get your message in front of not just the greatest number of people but the greatest number of ideal customers. Next, you will be able to calculate the cost per individual reach.

Lastly, you will understand the quality of engagement you will be receiving from your strategies. How many people are finding their way to your website or casino and of those number of people, how many are being converted into customers? Through marketing analytics, your marketing analysts will have a more in-depth understanding of how each campaign operates. This will help develop a sound casino marketing strategy.

How Profit Builder HD Can Direct Your Marketing in the Right Direction

At Profit Builder HD, we are driven by seeing our customers succeed and become leaders in their respective industries. We work with gaming and hospitality industries to provide data-driven solutions that will save them time, money, and frustrations. Build a strong foundation for growth with Profit Builder HD.

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Kicking it Old School With Direct Mail Marketing

Kicking it Old School With Direct Mail Marketing - Profit Builder HD

With technology readily available and the constant advancements in marketing strategies, traditional methods are often pushed aside to make way for more digital approaches. While digital marketing can be an extremely effective method to get your messages out to a large audience, you should not completely ignore traditional methods. Check out the benefits of utilizing direct mail marketing with Profit Builder HD.

Re-engage a Forgotten Market

The fact that digital marketing has been taking over is a blessing in disguise. Most of your competitors are focusing on the digital market, leaving behind the untapped market that has shown to be successful. By engaging in direct mail marketing, you will be able to stand out from other companies in your industry.

Avoid Inbox Overload

Most business communication is done through email making one’s inbox an important filter of information. Often times, email marketing messages can get lost in the everyday communications, getting pushed down the rabbit hole to never be seen or opened. Another problem your business can face with email marketing is the spam filter. If your emails are not properly formatted, they may be directed to the spam filter with very little chance of your target audience opening the message.

Add That Personal Touch

Unlike emails, there are many different ways you can send a message through the mail. With mail you have the options of sending postcards, utilizing different color envelopes for seasonal promotions, and personalization features such as handwritten fonts and real stamps. Many people will check their mail every day, increasing the chances of your messages being seen and opened by your ideal customers.

Don’t get caught in the trends and forget about the many other aspects of marketing. Take your campaigns to the next level with Profit Builder HD.

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Why Your Casino Needs a Digital Marketing Strategy

Why Your Casino Needs a Digital Marketing Strategy - Profit Builder HD

In today’s world, a company may have all the right ideas and can provide top-notch products and service, and still not make it out of the beginning years. Even established companies can have a difficult time taking their business to the next level without a proper marketing strategy. Your marketing efforts are what allow your products or services to be seen by your target customers who will ultimately be the ones spending money on your business.

While you may be implementing some sort of marketing strategy, the industry is constantly adapting, and new methods of marketing emerge everyday. In the age of technology and the internet, digital marketing is key to your company’s success online. This is why your company needs to be formulating a fool-proof digital marketing strategy.

You’re Missing out on a Large Market

When many people plan to purchase any item, one of the first things they tend to do is go online. They research potential businesses and will do a majority amount of their shopping online. By utilizing digital marketing, you will also gain an understanding of your online market in general, seeing a larger number of potential customers.

Have a Better Understanding of Your Target Customers

Through data-driven solutions, you will better understand the characteristics and needs of your customers. Through digital marketing, you will gain a faster feedback on the customers who are participating in your promotions, campaigns, and overall efforts.

Track the Progress of Your Campaigns

With the help of Profit Builder HD and our data-driven solutions, you will be able to track the progress and performances of your digital marketing strategy. This will allow you to adjust any strategies that are not performing up to par and focus your efforts and resources on those turning a positive return on investment (ROI).

Our goal is to help you develop and improve, not only your digital marketing strategies but your overall approach to marketing your business. Get started on the right track today with Profit Builder HD.

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Profit Builder: It’s All About Data-Driven Solutions

Profit Builder: It’s All About Data-Driven Solutions - Profit Builder HD

Here at Profit Builder HD we are all about data and the role it plays in your marketing success. We have the knowledge and knowhow to take your marketing and business to the next level, allowing you to be most effective and yield the best return on your investments (ROI). Why exactly are we so crazy about data and tracking the progress of your marketing efforts?

We Know What Works and What Doesn’t through Data-Driven Solutions

Through data-driven solutions, you can take out the guesswork of your marketing strategies. You will be able to receive real-time data that analyzes each campaign and can be used to adjust current efforts or keep what is working best. This means you will be able to utilize more resources to strategies that you know will yield the best earnings for your business and either adjust or complete disregard the ones who do not show a positive ROI.

Data-driven solutions are not just meant to track existing marketing strategies but are also used to best plan future ones. Through data analysis, you will be able to better understand your customers and your target audience. This allows you to know exactly who to tailor your messages and promotions for. This will save you time and money as you are not spending resources on customers who do not show interest in your company or business.

Through our marketing analytics tools, you are not limited to the type of campaigns you will be able to track. Because of Profit Builder HD, you will be able to maximize your marketing strategies both online and offline. Your marketing team will be able to branch out with digital marketing as well as traditional methods such as direct mail marketing.

At Profit Builder HD, we love to see our clients succeed and become leaders in their industry. We work with gaming and hospitality industries to provide data-driven solutions that will save them time, money and frustrations. Learn more about the Profit Builder HD team.

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Avoid These Common Marketing Mistakes with Data-Driven Solutions

Avoid These Common Marketing Mistakes with Data-Driven Solutions - Profit Builder HD

Whether you are starting up your business for the first time or have been in business for many years, one thing that remains constant is the need to market your brand to your customers. While many companies understand the importance of marketing, they do not understand how to properly implement strategies. We have listed some of the most common mistakes that new and existing businesses do with their marketing strategies and how through our data-driven solutions, maximize your marketing efforts.

Avoid These Mistakes in Your Marketing

Not Understanding Your Target Audience

One common misconception that companies will have is that they need to get their message out to as many people as possible. This may seem like a sound strategy as the more people who see your messages, the more potential customers you will gain. The problem with this resides in the fact that not everyone will be interested in your business.

Depending on your services and what you can provide, you may only appeal to a certain demographic of people. By mass marketing, you are simply wasting your resources instead of targeting the customers that best fit your brand. Before you even create your marketing strategies, it is important to know your ideal clients and their wants and needs.

Viewing Marketing as an Expense and Not an Investment

Many times, businesses, especially ones that are first starting out, are skeptical about spending money on marketing their brand. They will sometimes justify this notion with thinking their products will self promote and business will come to them. This is not the case.

Marketing is an investment, and if done properly, should bring in more customers to make up for the costs to run your campaigns. The trick is to work within your means and to be smart about how you go about marketing your brand, which brings us to the next mistake.

Not Tracking Progress and Results

If a company implements certain strategies without knowing how or having the tools to track their progress, there is no way to truly know your return on investment. Through data-driven solutions, you will be able to know exactly how each campaign is performing and whether it is worth investing more time and money. Through marketing analytics, you can focus on those returning the highest percentage of profits and adjust or leave behind those in the lower percentile.

Profit Builder HD works with the gaming and hospitality industry to maximize their marketing efforts. Through data-driven solutions, we are able to save many companies time, money and frustrations when it comes to industry needs. To get started on the right track or to take your business to the next level, visit our website to learn how we can help you.

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