Casino Marketing

Data Driven Solutions: The Key to Your Casino Marketing Strategies

Data Driven Solutions: The Key to Your Casino Marketing Strategies - Profit Builder HD

Many casinos and resorts spend a great deal of time, money and focus on marketing strategies to gain new customers as well as keep existing customers coming back. Marketing is an important tool to utilize in all departments, whether it is gaming, food and beverage or entertainment. Creating promotions and getting your messages out there to the targeted audience are what drive business and ensures growth and sustainability.

Simply marketing your promotions and setting up direct email campaigns is not enough to be effective. If you are unaware of the results from these tactics, you are simply wasting time and money and will not see a positive return on your investment.

Through Profit Builder’s analytical know-how, we will develop a data-driven solution to optimize your casino marketing and get the best return on your investment. By utilizing analytic tools, you will be able to get an in-depth look at what is working best for your business and what needs to be improved or removed altogether.

Through analysis, you will know exactly what your customers are looking for and what they need when it comes to your business. You can then target influential customers and generate custom messages that you know will receive higher engagement. By knowing your target audience, you will save your team time and money as well as increase effectiveness when it comes to your marketing efforts.

More bang for your buck.

Don’t go into your marketing strategies blind. Have a plan and the knowledge of what works best for your business. Casino marketing is one of the most important investments you can choose for your casino or resort. For more information on how you can get started with your casino marketing campaigns with Profit Builder HD, contact us today.

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The Importance of Being Mobile Friendly

The Importance of Being Mobile Friendly - Profit Builder HD

The driving factor when it comes to casinos and resorts are the marketing strategies implemented to attract and keep customers. Whether through promotions, digital marketing or email marketing, one important aspect to keep in mind is your mobile responsiveness.

The vast majority of today’s marketing is done online. Through social media or email campaigns, digital marketing is the key to the success of any casino or resort. Digital marketing is a lot more than simply creating a website or sending out some emails. Today, many people carry around the internet with them through smartphones. Because many people utilize their smartphones instead of desktops to surf the web and make online purchases, your marketing strategies need to include mobile responsiveness.

In April of 2015, Google included “mobile-friendliness” as a ranking factor when it comes to your website or any URLs. This means that if your website or marketing strategies are not mobile responsive, you will not be seen as an authoritative site by Google, and therefore, will not rank high on keyword searches.

Most people carry around smartphones and surf the internet on their smartphones. Those casinos and resorts that do not optimize their promotions or websites to be mobile responsive are missing out on a large market of customers. You will also be able to receive a higher response rate on email marketing campaigns as alerts of new emails are sent to smartphones as opposed to periodically being checked on desktops and laptops. By being mobile responsive, you will increase your conversion rates.

No matter the tools or techniques you implement for your marketing strategies, it is important to track and analyze the data. Through data-driven solutions, Profit Builder HD can better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, contact us.

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Data Driven Solutions: Food and Beverage HD

Data Driven Solutions: Food and Beverage HD - Profit Builder HD

It is arguable that one of the most crucial aspects of the casino industry is the gaming operations. Afterall, there would be no casino if there were no casino games and machines. While it is important to focus marketing strategies and tools on monitoring your gaming operations, there are other aspects that require attention as well. Profit Builder HD deals with marketing aspects in every area of the gaming and hospitality industry. We have developed approaches that not only look into improving the gaming aspect of your casino or resort but your food and beverage departments as well.

The goal of any business is to improve the company’s bottom line. Food and beverage departments can be tricky as it deals with many different aspects that can affect your overall bottom line. Through data-driven solutions, you will be able to track the progress of your food and beverage departments and adjust accordingly to maximize profits for your casino or resort.

The major thing to look at when it comes to your food and beverage departments is the amount of waste you are generating compared to the income you are bringing in. Through Profit Builder’s Food and Beverage HD program, we will be able to track all aspects of your departments and help you build a plan to maximize potentials.

Food and Beverage HD analyzes the profits generated by individual meal items as well as looks at the time of day that is most profitable as well as least profitable. This will help us understand the strengths and weaknesses of your menus and adjust accordingly and develop a menu that best fits your frameworks. Because we are able to understand where you currently stand, we will be able to identify attainable target margins. This will allow us to focus your staff towards real-time, forward-looking goals and objectives.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, visit our website today.

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Boosting Customer Engagement Through Casino Marketing

Boosting Customer Engagement Through Casino Marketing - Profit Builder HD

Casino marketing plays a critical role when it comes to the success of casinos and resorts. Customer engagement both new and existing is what drives the gaming industry. There needs to be a fine line between promoting your casino and resort to bring in customers and over promoting gambling and forceful tactics. The best way to find the perfect amount of customer engagement is through analytics and the tactics you choose to promote your business. Here are some ways to boost customer engagements through your casino or resort marketing.

Create Loyalty Programs

Loyalty programs are an excellent way to keep customers engaged and reward those who continue to come back to your casino. Not only will this attract new customers to your casino for the chance to win free stuff, but it will also keep regular players coming back for an increased chance of winning or being entered into high-end prizes.

Casino Promotions and High End Gaming

Promotions allow for short or long term engagements by your customers, depending on the length of the promotion. Promotions and contests are a great way to receive high levels of engagement in a very short amount of time. Through the loyalty programs, you can have customers enter for high-end prizes or chances to play in VIP tournaments. This will bring people into your casino or resort and increase business.

Know Your Customers

Building customer engagement begins before any promotions are presented. It is important to understand your customers and know the market before spending the money and time to promote your casino or resort. Through analytics, you will gain a sense of what your customers are looking for and needs and wants. This will help you tailor your promotions to fit their ideal needs, thus maximizing the effects of your marketing efforts.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. For more information, visit our website today.

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Managing Social Media Platforms for Your Resort or Casino

Managing Social Media Platforms for Your Resort or Casino - Profit Builder HD

Social media can be an excellent tool and platform for businesses to promote new products and announce sales. Your message does not stay connected to only those that you follow or who follow you. It has the potential to expand and spread like wildfire through likes and shares, allowing your reach to extend to an even larger group of people.

Every time you post or promote an event or sale, you have the potential to increase your business or gain new followers. The issue with social media comes when you cannot keep up and remain active or try to manage too many things at once. By utilizing the right tools, you will be able to access some key features with social media.

Key Features of Social Media

Unlike other forms of marketing, there is no limit to the number of potential customers. As you engage and promote on your social media platforms, you will start to gain a presence. Your followers or those interested in your business will be able to share your posts which will be seen by their followers.

Through social media, you will be able to increase your brand recognition. Acting as a syndication source, you will be able to promote events, blog articles and events that your company hosts or participates in. Every post is an opportunity to form a new business or strengthen existing bonds with current customers.

Social media can also cut down your costs when it comes to marketing. It costs no money to set up a profile on social media platforms meaning free advertising for your business. Even the amount of time spent does not need to be extravagant. With a few hours a week, you will be able to increase your web presence and increase potential business.

Profit Builder HD and Your Social Media

It is not enough to just set up your social media accounts. In order for your business to see any success, there needs to be active engagement. Profit Builder HD is pleased to announce Social HD, a data-driven social media interpretation and communication service. Through the Social HD program, we will be able to track your social media presence and understand what is being said about your business on all platforms.

Social HD also allows you to plan social content months in advance. You will be able to strategize and plan out your marketing calendar either by day, week, month or year. Only approved content will be posted on your social media platforms, ensuring your message is correct and efficient.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, we work with gaming and hospitality industries to save them time, money and frustration. To learn more about how we can help you reach your target audience, visit our website today.

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The Importance of Measuring Customer Satisfaction

When it comes to resorts and casino gaming, customers are the key. The customers’ spending keeps a resort or casino thriving and able to grow and expand. Not only is it important to bring in new customers to your establishment, but it is also equally important to keep your existing customers happy and wanting to come back. Customer satisfaction needs to be monitored and tracked in order to improve promotions that may be slacking and keeping what works best.

Customers are more likely to spend and keep coming back to your establishment if they see some sort of benefit and are satisfied with the services they receive. Through promotions and marketing strategies, you are able to connect to your customers on a personal basis. You also want to market to the right people and target those that you know will spend the most and will show loyalty to your brand or service. The best way to ensure you reach the correct people is through data analysis.

By analyzing and tracking your customers trends and habits, you will have a better understanding of what your customers want. This will help dictate how you promote services and what you can offer your customers. It is important to remember that you will also need to track how your customers respond to such promotions and adjust accordingly.

The Proof is in the Results

One popular method for tracking customer satisfaction is through surveys. While this can be effective, it can be time-consuming and may not warrant the best results. You may not get a complete sense of your customers’ satisfaction, just a small sample of those who took the time to fill out the survey. Instead, all you need to do is to look at the data.

By utilizing tools, you will track the success and results of your promotions and marketing techniques. You will then be able to receive an overall understanding of what works and what does not. Based on this data, you will be able to make adjustments and ensure you attract the right people and that your customer satisfaction is increasing.

Profit Builder HD provides data driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. Our services infuse your brand for further profitability in a growing technological environment, presenting figures that make a difference. For more information, visit our website today.

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The Impact of Technology on Casino Marketing

Casinos and marketing go hand-and-hand. For a resort or casino to have any chance of success and growth, marketing to both new and existing customers needs constancy and efficiency. You do not want to go in blind when it comes to your marketing. Know your customers and their trends and the best way to do that is through data analysis. In today’s world, there are many ways in which a casino and resort can market through the use of technology.

More Platforms to Work With

Through the use of technology, one can be more creative about getting your message out to one’s customers. You are not limited to the traditional, hard-copy styles of marketing such as billboards, flyers, mail and word of mouth. We now have the capability to send out messages through email, social media, websites and through apps. It is important, not only to be present on each platform, but to track and analyze the data collected from these platforms.

Tracking is Quicker and Easier

Profit Builder has the tools and capability to track the progress and results of your marketing techniques. Because most platforms are online, the results are achieved almost instantaneously. You are able to see who is participating in your promotions and the conversion rates you achieve from them.

Reach More People With a Personalized Message

Because there are more platforms to market your casino or resort, you will be able to reach a larger audience. You will also be able to tailor your messages to be personalized and fit the individual needs of your customers. In the casino world, more traffic allows for more chances that people will spend money.

Because you marketing is no longer one dimensional, it is important that your promotions and strategies can be utilized on more than just one source. Most people carry around smartphones, and while they have the capacity of computers, they do not work in the same manner. If you have a website or are pushing a promotion, it is important that your message is mobile responsive. This will allow people to receive and interact much more simply and can result in a better result.

Profit Builder HD provides data-driven solutions and analytics to better your company, casino or hotel. Utilizing extensive industry understanding and marketing proficiency, Profit Builder HD works with gaming and hospitality industries to save time, money and frustration. Our services infuse your brand for further profitability in a growing technological environment, presenting figures that make a difference. For more information, visit our website today.

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How Data Analysis can Ensure you are Marketing to the Right People

How Data Analysis can Ensure you are Marketing to the Right People - Profit Builder HDWhen it comes to marketing your business or gaming casino, one thing you want is for your customers to form a trend with your company. Through the use of loyalty programs and rewarding actions, you can build a relationship with your customers and make them feel part of the family. In order to know exactly the best ways to market to your ideal customers, you need to first understand what they are looking for. You do not want to focus your time and money on less than ideal clients and understand the right people to target your efforts on.

When you market your brand, one thing people are often most concerned about is getting their promotions and campaigns in front of as many people as possible. While the number of exposures is important when it comes to marketing your brand, focusing on the right people you want exposed to your marketing techniques are key. The phrase quality over quantity directly applies when it comes to your marketing efforts. It is more effective to have your promotions seen by a select few that you know have a vested interest in your brand, than having thousands of people who have no interest in what you are providing.

The best method to understanding the right people who you should be targeting is through data analysis. Tracking all data and trends of your customers allow you to know the type of people you should be marketing to. Through data analytics, you will be able to know what your ideal customers are searching for and some questions they may have pertaining to your industry. This allows you to adapt your strategies to attract the right people most interested maximizing your time and spend while increasing your return on investments.

Profit Builder HD has the tools and knowledge to help you effectively market to the right people. Through data driven solutions and analytics, your company, casino or hotel will save time, money and frustration when it comes to marketing your brand. Profit Builder knows your audience and caters to them, assisting you in decreasing your market expenditures and increasing your revenue. For more information on how we can help you, visit our website today.

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Are Promotions Always Helpful For a Casino?

Are Promotions Always Helpful For a Casino? - Profit Builder HDNot all promotions are the same, but they all share a common goal. They all encourage brand loyalty and attract customers. It’s almost a “given” to most people that a casino can never have enough promotions. The question that immediately comes to mind is: “Is there a time that is better for a casino not to promote?”

The answer is yes; there are many times that a casino is better off not doing any promotions. It’s also beneficial for a casino to even realize that rescheduling promotions may result in more success.

What Are Some Other Factors to Promotions?

More isn’t always better. Promotions can be very costly, and there are also no guarantees that they are going to be successful. Promotions that are successful come from experience and accurate data analysis. These two combine to schedule a successful promotion run.

The acquisition is usually one of the most important factors for promotions. Casinos always look for new players so that they can grow their database. The bigger the database is for a casino, the more chances are available for casinos to tap into loyal big time players which can result in having a larger source of revenue. An effective promotional campaign can reel in new customers by targeting the desired audience using data analysis. The next step would be to use creative promotional ideas to reel in the customers according to what they like.

Loyalty is another factor that is very important in casino promotions. To build a customer’s loyalty, you have to make the customer feel like the casino is their second family. This means plenty of interactions with the loyal customers. Having social events planned for the loyal guests is necessary so that they can socialize with other loyal guests and build a bond with them. This may result in making the casino a social outlet for them where they go to have fun, spend time with their friends and also spend their money.

Scheduling is another one of the very important factors that make or break a promotion. You have to consider the conditions of your casino and schedule promotions accordingly. This means analyzing the data and figuring out whether there is a need for promotions or not. For example, days like New Year’s Eve won’t need as much promotion in certain areas. Over-promoting can only work against a casino in such situations.

When Are Promotions Helpful to a Casino?

The main point to promoting is to make money. If the promotion is going to cost a casino more than what they are going to make, there is no point in going through with it. The only exception to this is if the casino is trying to launch a new brand.

A good example would be Atlantic City, they decided to re-brand themselves from a classy marina hotel to the hot spot on the boardwalk. This promotion was done to attract the younger crowd. It started with huge deck party promotions hosted by Van Halen and lasted all summer long. The expenses for this promotion were a bit extreme, but it successfully tapped into a new market and gave the casino a “wild side,” which is what they are known for nowadays.

A key to success is analyzing the data from promotions. Not only can it help us understand whether the promotion was successful or not, but the valuable collected data can be a guideline for similar situations in the future, helping casino industries find flaws and apply improvements in the future so that we can execute even better than before. It can also help us in scheduling promotions, getting the best out of them.

Visit Profit Builder HD online at http://www.profitbuilderhd.com or contact us by phone at 303-835-8354.

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