The Difference Between Marketing Analytics and Web Analytics
Too often, when it comes to marketing for businesses and companies, terms such as web analytics and marketing analytics get intertwined. This is dangerous as these two terms, while having similar functions of tracking data, offer completely different information. Both tools are essential for your business and can offer data-driven solutions but should not be thought of as interchangeable. We will discuss the differences between web analytics and marketing analytics and how you should implement them within your business.
What are Web Analytics?
When it comes to the performance of your website, the tools you want to use to track its performance falls under web analytics. With web analytics, you will be able to see data such as the load times of your pages, the amount of time people are spending on your site, the bounce back rates and much more. While this can provide you a lot of information on the performance of your web presence, these tools mainly deal with the technical aspect of your website. Web analytics is also limited to your presence on the internet and will not be able to track how other marketing strategies are performing. This is where marketing analytics comes into play.
What are Marketing Analytics?
Marketing analytics deal with your promotions and strategies both on and offline. With marketing analytics, you will be able to monitor things like traffic, lead generations and conversion rates of your customers. This will allow you to see how effective your marketing efforts are, and you’ll be able to see your overall return on investments for each strategy. Marketing analytics can also track the progress of other platforms such as email campaigns, events and social media accounts. This will give you specific information on what is most profitable for your company and what needs to be changed.
The best marketing strategies will utilize web and marketing analytic tools. Profit Builder HD provides data-driven solutions to gaming and hospitality industries that save them time, money and frustrations. Do not allow your marketing efforts go to waste. Build a strong foundation for growth with Profit Builder HD.