Why Casino Direct Mail Marketing is Here to Stay
Direct mail marketing is a critically important aspect of your overall marketing campaign, especially for the gaming industry. In fact, if your direct mail strategy is handled properly from the start of the database management phase to the creative phase, it can give a real boost to your revenue and overall player engagement. However, as social media and digital marketing techniques begin to take the forefront, many are wondering if this signals the end of direct mail as a viable marketing technique.
It’s well-known among those in the casino and hospitality business that the “sweet spot,” or the 55 and up demographic, often prefers direct mail over other means of receiving casino information, promotions and players clubs offers. Although email and mobile marketing strategies are quickly becoming more popular with the younger crowd, direct mail is still the optimal way to reach this key demographic.
But, there’s more good news for direct mail marketers. A recent study found that the highest response rates to direct mail campaigns came from the 18-24 demographic. This is surprising considering how this demographic is so used to using digital means to communicate and receive information. This is certainly something to keep in mind when strategizing new methods to attract younger players.
Direct mail will continue to be an important part of your marketing campaign for the foreseeable future, but that doesn’t mean it couldn’t use some updating. In the world of digital technology, marketers are now able to create highly personalized, targeted direct mail campaigns that utilize relevant imagery, promotions and offers. Apply this digital marketing methodology to direct mail and it will allow you to drive a better response from your players in addition to building brand loyalty.