Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key goal is to advance brands, construct inclination and increase sales through different digital marketing procedures. It is exemplified by a broad choice of service, product and brand marketing strategies, which basically utilizes the Internet as a core special medium, notwithstanding portable and customary TV and radio. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ringtones, social media marketing, email direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media.