MGT Strategy: World-Class technology built for real-world results
The MGT promotional platform is a world-class solution to provide incredible experiences to your guests through technology across your property. However, without clear direction and action plans, the platform can be underutilized or worse a hindrance to overall casino operations. At Profit Builder, we work with our clients every single day to understand their data, competitive set, guests, and promotional calendar to optimize the use of the MGT platform within the overall Marketing Strategy. Our proven Promotions HD platform, helps clients build a day, build a week, and build a month through insightful strategy planning. Don’t fall victim to “Kiosk Wednesday,” let us help you create strategies that speak to your customers through the integration of deep database understanding and world-class technology.
Training: Developed by operators for operators
Whether you have recently had turnover and your marketing department is new to MGT or you have an army of advanced users, Profit Builder offers a training program that is tailor made for your situation. Our trainers are product experts that have experience in real-world implementation of the platform in multiple environments across the country. Don’t struggle with trying to understand what MGT can do, let us help you understand so that your property can dream up any promotion and execute flawlessly.
Technical Services: Integrations across property for maximum effectiveness
Everyone knows that technology integration within the casino space is often a daunting conversation that often leads to more questions then answers. Our goal, is to help your organization answer those questions and maximize the return on investment for the MGT platform while integrating it across your environment. Whether it is as simple as moving email addresses between the slot and MGT systems or a full integration to the POS system, our MGT experts have seen it all. New technology and tools should support operational goals, not create confusion and workarounds. Let our team help yours with any integration questions across your property.
Integrated Reporting: Built for you to answer your questions
Sophisticated reporting that encompasses every aspect of your property isn’t an initiative to be left to the IT department. It is a strategic business opportunity that can lead to greater revenue and generate bottom line results. The MGT platform is simply a cog in the promotional wheel that must be studied and augmented with external data sets. Let our team help you put “Analytics into Action” and connect the MGT data sets across your property. Learn how total promotional spend, comps, point multipliers, and direct mail spend effect the total player reinvestment model. Understand what VIPs redeem coupons on what day of the week and where to tailor an offer just for them. Our mission is to help develop internal reporting capabilities to act on insights and drive the bottom line.