You cannot deny it, social media can quickly and without warning turn into a chaotic mess when dealing with multiple accounts, outlets, content, and all those “social tools.” The management of social media requires you to keep your image safe and secure while providing relevant and valuable offers to your customers at the right time and through the right outlet. In today’s competitive casino and resort environment, little thought and even less time is devoted to an effective social media strategy. As marketers, we must move beyond checking the “I have a facebook page” box and into a position where you closely monitor and communicate with your social customers.
Profit Builder HD is pleased to announce Social HD, a data driven social media interpretation and communication service. Social HD, was created to help you as a casino or resort operator understand what is being said about you in the social media landscape and help you communicate in a relevant manner to your social customers.
Social HD Key Features:
- Plan Content Months in Advance – Plan your social strategy when you plan your overall marketing calendar. Build a Day, Build a Week, Build a Month, Build a year.
- Maintain a Consistent Brand – Create and compose content that is optimized for each and every social channel. Only reviewed and approved content is posted to social sites in your casino’s sphere of influence.
- Customer Communication and Reputation Monitoring – Engaging in the conversation and monitoring and responding to posts creates loyalty and reach. We respond in real-time to customer feedback and questions.