What is Digital Marketing? A Guide to Casino and Hospitality Marketing in Today’s World
In the casino and hospitality world, there is a lot of buzz about taking advantage of digital marketing. So, what exactly is digital marketing and how can you use it to grow your player base and increase revenue?
Digital marketing is advertising and promotion of your brand through digital media channels. These channels include websites, social media, mobile phones. It also includes some traditionally non-digital media such as billboards and transit signs. Essentially, any marketing media delivered through electronic means is digital marketing.
This leaves only a couple other forms of marketing outside the digital marketing umbrella. These include print advertising and direct mail marketing. However, even these more traditional methods are starting to connect to their digital counterparts. Marketing techniques like QR codes and text message codes are helping traditional methods make their connection to the digital world.
You may be wondering what that advantages and benefits of digital marketing are. In the casino and hospitality industry, engaging customers through social media and email marketing are low-cost alternatives to more traditional methods. These digital channels are available to you no matter the size of your establishment. They can even help even the playing field for smaller casinos and hotels who have just opened or are seeking new business.
In the mind of your players and customers, the fast pace of modern life makes digital marketing a must. The truth is traditional marketing methods just don’t work as well as they did in the past. Players will often overlook print advertising and mail offers. Now, they will whip out their mobile phones or head to their computers to find what they’re looking for.
If your gaming establishment has the means, it’s wise to invest in the services of a digital marketing agency like Profit Builder HD. Not only can we help engage your current player and customer base, but we will help attract new players and increase your revenue.
Yet, digital marketing is not the only service we offer. Profit Builder HD is a full-service digital marketing agency offering direct mail and promotional services tailored to the needs of the casino and hospitality industry. Contact us today to find out how we can help you.