Marketing Database: Comprehensive customer data in real-time
In today’s casino environment, there is nothing more important then the marketing database! A marketers’ database is no longer about data capture for analysis and segmentation purposes, it has evolved. The new marketing database is about individuals and the actions they are taking every day, and it’s about recognizing and acting on their behaviors to create positive customer experiences in real-time. Voyager’s real-time ETL system gives marketers the ability to finally start building customer relationships one customer at a time in a real-time environment.
Interaction Engine: Data isn’t just numbers, it’s people
Think about if you only had one guest or customer that you had to interact with on a daily basis. Next, imagine if you could cater your casino experience to that specific individual each and every day. Now imagine doing that at scale, with hundreds, thousands or millions of guests. That is the power of Voyager’s automated interaction engine – built to act on data that is driven by your marketing and business rules.
Data is great, but it is important to remember what that data is… People. In today’s data driven world marketers are being pressured to collect more data and to understand people at a more granular level than ever before. With Voyager’s interaction engine, marketers can now leverage massive amounts of collected data to deliver highly personalized interactions, at scale, that improve the overall casino experience and drive revenue.
Multi-Channel: The right offer, the right channel, the right time
Being everywhere your guests are and communicating with them on their terms has never been more relevant. Marketers must understand that every guest is different, not only in their recency, frequency, and monetary value; but also in the way they choose to consume marketing messages.
Voyager’s multi-channel capabilities give marketers the ability to easily connect with customers and prospects in their preferred channel.
Relevant Reporting: Access to the right data, right now
Staying relevant and personalized with your customers and prospects should be your focus, not trying to figure out the success or failure of a campaign. You need the ability to customize and examine data quickly, making sure your campaigns are effective and successful. Voyager’s customizable reports allow you to optimize campaigns and prove ROI in real-time.